PROJECT:
MOBILIA

INFO:
Prioritising adaptability, sophistication and creativity, Gesture Systems delivered a full brand refresh for Mobilia, a high-end furniture and design object retailer working with some of Europe’s most iconic brands, including the likes of Cassina, Memphis Milano, Moroso and Kettal. Inspired by the shift that can be observed in legacy fashion house rebrands, this work focused on longevity. The brand needed to reflect Mobilia’s bold outlook, while expanding and contracting to accommodate the array of brands they represent, whether expressive and dynamic or timeless, classic and sophisticated.

YEAR:
2022

PHOTOGRAPHY:
Jack Lovel

COPYWRITING:
Jayden O'Neil

MOBILIA_CS_FA
Kaye_7577_LR
MOBILIA_CS_FA30
GESTURESYSTEMS_MOBILIA_CS_FA00002
GESTURESYSTEMS_MOBILIA_CS_FA00003
GESTURESYSTEMS_MOBILIA_CS_FA00004
GESTURESYSTEMS_MOBILIA_CS_FA00005
GESTURESYSTEMS_MOBILIA_CS_FA00006
GESTURESYSTEMS_MOBILIA_CS_FA00007
GESTURESYSTEMS_MOBILIA_CS_FA00008
MOBILIA_CS_FA24
GESTURESYSTEMS_MOBILIA_CS_FA00010
GESTURESYSTEMS_MOBILIA_CS_FA00011
GESTURESYSTEMS_MOBILIA_CS_FA00012
Kaye_7580_LR
Kaye_7584_LR
GESTURESYSTEMS_MOBILIA_CS_FA00014
MOBILIA_CS_FA29
GESTURESYSTEMS_MOBILIA_CS_FA00016
GESTURESYSTEMS_MOBILIA_CS_FA00017-1
GESTURESYSTEMS_MOBILIA_CS_FA00018-1
GESTURESYSTEMS_MOBILIA_CS_FA00019
GESTURESYSTEMS_MOBILIA_CS_FA00020-1

PROJECT:
MOBILIA

INFO:
Prioritising adaptability, sophistication and creativity, Gesture Systems delivered a full brand refresh for Mobilia, a high-end furniture and design object retailer working with some of Europe’s most iconic brands, including the likes of Cassina, Memphis Milano, Moroso and Kettal. Inspired by the shift that can be observed in legacy fashion house rebrands, this work focused on longevity. The brand needed to reflect Mobilia’s bold outlook, while expanding and contracting to accommodate the array of brands they represent, whether expressive and dynamic or timeless, classic and sophisticated.

YEAR:
2022

PHOTOGRAPHY:
Jack Lovel

COPYWRITING:
Jayden O'Neil