PROJECT:
MOBILIA
INFO:
Prioritising adaptability, sophistication and creativity, Gesture Systems delivered a full brand refresh for Mobilia, a high-end furniture and design object retailer working with some of Europe’s most iconic brands, including the likes of Cassina, Memphis Milano, Moroso and Kettal. Inspired by the shift that can be observed in legacy fashion house rebrands, this work focused on longevity. The brand needed to reflect Mobilia’s bold outlook, while expanding and contracting to accommodate the array of brands they represent, whether expressive and dynamic or timeless, classic and sophisticated.
YEAR:
2022
PHOTOGRAPHY:
Jack Lovel
COPYWRITING:
Jayden O'Neil
PROJECT:
MOBILIA
INFO:
Prioritising adaptability, sophistication and creativity, Gesture Systems delivered a full brand refresh for Mobilia, a high-end furniture and design object retailer working with some of Europe’s most iconic brands, including the likes of Cassina, Memphis Milano, Moroso and Kettal. Inspired by the shift that can be observed in legacy fashion house rebrands, this work focused on longevity. The brand needed to reflect Mobilia’s bold outlook, while expanding and contracting to accommodate the array of brands they represent, whether expressive and dynamic or timeless, classic and sophisticated.
YEAR:
2022
PHOTOGRAPHY:
Jack Lovel
COPYWRITING:
Jayden O'Neil